Website Analysis.

Pigeon Detectives

www.Thepigeondetectives.com


How have the web conventions used?

Straight away we are shown a video link to the making of their new album video. This engages the audiences and lets them be updated on new information. There is no text on the homepage except a little piece saying 'Hi everyone, were recording our 3rd album in NY have a look'. The band are engaging with the audience and make them feel involved in what they are and are up to. The links on this website are different as they only have four links which are 'Shop', ;Facebook' , 'Twitter' and 'myspace'. All of these links are in the same font and does not show the social networking logos. The bands logo is right at the top of the screen which makes the band more noticeable. The dark colours suggests that the black colour makes the logo and the video more eye catching. The layout os very simple and is very plain with just having the video in the middle of the page. Everything is placed in the middle of the web page which also makes the audience have attention on the main element of the web page.

Who is the Target audience? how are they targeted?

The target audience I think is more aimed at the male gender. I think this because of the colour that is on the web page. This is because of the dark colours such as the black background. The target audience for Indie Music is usually around 15-30 yeal olds. The fact that their is no information on the website suggests that the audience the band are aiming at is people that already know them and are keen on not knowing everything about the band.

How successful is it at promoting the artist?

I think that the webpage promotes the band in a different way than others as many other web pages have inormation about the band so the audience are more involved in knowing whats going on with the band. The video also shows what the band are like and how they work together this makes new fans realise what they are like, And if the band are working good together this usually makes the public more interested as they would prefer to see a group of people working together. As a audience member who has not heard of the band before I was intreeged to see more of the video and because it is the groups third album I was wanting to hear other songs and see other videos that the group had make. Just from that video clip I had become interested in what the band could offer.