Benefits and Risks of using the internet as a promotional tool.

Benefits

- Worldwide, reaches a very broad audience.
- Easily accessible.
- Store a lot of information, large promotions can be carried out.
- Very Popular
- Fan based and fans help to promote the band
- Viral marketing can get around quick
- Provides information
- Use of conventions
- You can cater specifically to your fans needs/wants

Risks

- Not 100% reliable; can be temperamental - Technology can fail
- Promotion can be ridiculed and abused.
- Anyone can make a website and post
- Lies can be posted and spread - Leading people to believe
- Website can be hacked