The Finished production logo

Here is the design of my production company logo.

Feedback from my group:

The feedback that I received from my group was positive and the idea that my logo was very creative and fits the genre of indie Music as the glasses is a main element that makes it obvious that my logo represents Indie Music.

BLOG UPDATE - 18TH OCTOBER- Logo Designs Evaluation.

I designed three different logos in which I coulsd use with three different names that my groups production company could use for our logo. My final logo design that I have chosen I believe fits the purpose of the audience as my groups production name is called 'Manic Productions' this name connotes that this genre of music isnt generic, and is unpredictable; also maybe connoting that the possiblities for this genre of music are endless. Choosing from three of the designs I had designed was very easy as one of them stood out from the rest. The idea of using a photo and editing the photo to be made into a cartoon I found very interesting. The cartoon idea of the photo fits well with the Indie genre as many Indies music videos have used cartoon images through some of their music videos. This is mainly shown in the Hoosiers music video. The idea of the person in the photo to wear 'Geeky glasses' associates well with Indie music as alot of Indie band members wear these and it is almost a fashion statement to Indie Music listeners. I have also decided to have the person in the photo screaming as this represents the idea of 'Manic Productions' and in the mouth of the person screaming I will edit in the production companys name. The logo itself will be very different to other logos that I have seen and instead of being a simple image that people could draw it goes against the easy conventions of Indie Music and almost challenges it but still using basic elements of Indie genre.

Mood Board and Web Paper Design

Here is my mood board. The ideas on the page is what I believe could suit the band for the website I am making. I will be taking ideas from this mood board and making it come to life on my webpage.

blog update- 11th October webpage design

How did you use your iconography research and webpage analysis to inform your homepage design plans?

My research into different indie bands website has helped me in gaining an understanding of how some websites are laid out and what kind of information and inks are put on the webpage. Looking at different webpages has gave me a sense of colour and links in which i can use on my own webpage. Links that I am putting on my own webpage have been influenced from different webpages. I looked at webpages of 'Jamie-T, Maccabees, The Killers, The Kooks, Florence and the machine' all webpages have influenced me. I have not decided on what font I am going to use as I am not sure at this precise moment. My mood board is helping my decision as I have placed different types of fonts on my board I just need to decide on one.

Second ideas for 'I'm a liar'

Today in my group we made a brainstorm with different ideas in which we can use although we have already had a initial idea for our video we decided more would be much better.

The brain storm consisted of under the themes of:

Costume
Editing
Narrator
Location

Location Ideas

Streets
London Underground
Clubs
House/Flat
Backstreets
Park
Pub

Narrator

Fights
Unrequited love
Chasing of love
following a story
Crime

Editing

Out of focus
Steady cam
Jumpcuts
Time remapping - Rewind, slow motion, fast forward
x-ray effect

Costume

High end fashion
Tracksuits
Flares (80s theme)

Under the theme costume we can came up the idea of maybe having a tramp in the video who is singing along with the lyrics. Thinking of costume we also began to think of props and thought that maybe the tramp could be singing along with a I-Pod in. Expanding further with this idea we thought of having a tramp singing along with the music who is dancing maybe even body popping. This idea is different to many other ideas that we have thought of and is very different to many music videos I have looked at. The audience would be very shocked to see this as our main idea as it is very unique and they would not be expecting it. From this to the idea of this tramp trying to get the lead singers attention the one who is following and trying to find the girl. The one who is in idea 1 - the tramp is dancing in front of him for money but the lead singer does not notice him and is to focused in finding the women he is after.

Below is a video by Fat Boy Slim which has the dancing and is similar to the idea in what we had, but it would not be in the location and with not the same kind of dancing.





The other idea we gained from working in a team today and writing out a spider diagram was that we used narrator and used the lyrics to help with our video ideas. A main line that is used in the song is 'I only came here, 'cause I hinder you drinking, darling.' From this line we gained the impression that the main character in this song is aiming to stop this women from drinking. We got the impression that this women was maybe a alcoholic and he is stopping her from making the mistake. From idea 1 we thought that when the man wakes up in the morning he could look over and find that she was gone, he frantically gets up and tries to find her.

Ideas for 'I'm A Liar'

IDEAS;

-Opening instrumental; considering band in background, also starting off with a guy waking up, and getting ready (getting out of bed, going into the bathroom, looking in the mirror, sticking on clothes he wore last night-that maybe trigger memories of the night before?) maybe showing him to be quite a mess; quite a few jumpcuts and mostly handheld camera work-to connote that the guy isn't very organised, a bit 'all over the place' and he's a bit of a 'jack the lad', quite confident/cheeky; also maybe shots of his room, showing the state of it. Maybe static shots showing his room, then his alarm clock, and various other parts of his room, really getting across to the audience that this is a young guy, who isn't really bothered about material things-quite 'carefree'.

-Also, to match the guitar strumming at the beginning of the instrumental, we could have the shots of his room, then being cut into with snippets of a guitar being strummed/played; so the music can be incorporated into the action.

-Maybe, instead of having a whole band being shown at points throughout the music video, we could have one person playing a guitar/drums, in which we take CU's and ECU's of, and use to cut into various other shots; matching the beats of the music.
-Fast paced 'ba ba ba ba ba ba'-could intergrate various shots of the main character running; i.e shots of his feet, his eyes, his face as he's running, him looking over his shoulder, his body etc (CU/ECU) and also whilst there are shots of the guy running, there are ECU's of fast strumming being slotted inbetween the running action.

-Lyrics; maybe tell the story backwards, following the lyrics; maybe including a bar/club; CU's of crumpled beer cans, a trashed house-he doesnt remember it. Maybe shaky POV shots-put effects during the editing stages, making the POV shot very blurry and unsteady; Maybe the girl he's chasing keeps on appearing and dissappearing; connoting this girl is always moving, and he cant seem to keep control of her.

-2nd verse of 'ba ba ba ba ba' maybe the guy could be frantically trying to clean up-once again with ECU's of strumming, and drumming; building pace and intentsity. Loads of jumpcuts once again-picking up cans in one shot, taking out the bins in the next shot etc, etc.

-During the slower verse's, the guy could be 'stealthily' trying to follow the girl; trying to act a sleuth, and be smooth, but maybe falls over, gets seen by various people-trys to act casual. Also, we could maybe intergrate random, frantic shots from the night before, him jumping about maybe, enjoying himself, drinking, being with girls etc.

-We want to focus on jumpcuts and a lot of handheld shots; to connote that the guy is a mess, and also to get across matching the beat of the music to the fast paced action. We also want to incorporate static, abstract-esque shots, and have also discussed zooming in whilst walking backwards with the camera, and we want to experiment with shots that are aeshtetically pleasing.

These are some initial ideas we have discussed and put down, and this will probably serve as a basis for the story of our music video-but we are yet to expand and develop the idea with more creative flare.

The pigeon Detectives - Iconography

Music Video Permission/Reply

Here's a copy of the letter we sent to 'Dance to the radio' , who are the current Record Label and current copyright holders of the song by 'Pigeon Detectives'

''Dear Copyright Holder,

I am an A-Level student and I am writing to you to ask permission to use one track by The Pigeon Detectives called 'I'm a Liar'

With your permission this track would be used in my current A-Level Media coursework project that will involve creating a music video for a popular music track as well as promoting a dvd cover and a web page for the artist.

I look forward to hearing from you

regards

Francesca Batt"

We currently have not heard back from the company and if we do not hear back we will still carry on with the productions of our music video. If they do reply demanding we can not use their song my group will have to rethink of a song and use another one of our choices.

11th October - Reply from record label

Hi Francesca,

Many thanks for your email.
You are more than welcome to use the track ‘I’m a Liar’ by the Pigeon Detectives for your project.
I hope it goes well, we’d be interested to see the finished results.
Kind Regards,
Phil

Final Choice of song - Pigeon Detectives I'm a liar

Lyrics


Pigeon Detectives - I'm a Liar

I can't not thinking of you, since you came into view, but i've tried.
All the boys do the same, girl you pop them insane with desire.
'Cause like a bird in my hands, it will all go as planned, I'm a liar.

I can't not thinking of you, since you came into view
But I've tried...

papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling.

papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling.
Although I don't know your name, well I could love you just the same, for tonight.
And like a flash in your pendle I will take what I can, if that's alright.
I still don't know how I feel, the words I use, the words I steel, I'm a liar
I can't not thinking of you, since you came into view, but I've tried.

papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling.

papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling.

[solo]
papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling.

papapa padapa
papapa padapa

I only came here, 'cause I hinder you drinking, darling

The Maccabees Iconography.

The maccabees Wall of arms

I woke up with a loved one's eyes upon me
Loved one's arms around me
Oh...She's my one and only

I grew up in the bosom of my family
Eight strong arms around me
Oh...from the seed they've grown me

And I thank those
Those who kept me company
They are a wall of arms around me
Oh...it is they who are my army
Oh… it is they who are my army

Through these eyes
There's no god above me
No devil below me
No purgatory, no pearly gates
The worms are what await me
It's only me that can forgive me and
I have faith, oh...I have faith
I have faith, oh...I have faith
In those who put up with me

She's my one and only
If I'm the seed they've grown me
They who are my army
The wall of arms around me

The maccabees website analysis.

http://www.themaccabees.co.uk

The conventions that are used on The Maccabees website is the audio and video that as a audience we see and hear as soon as we get to the homepage of their website. The live performance that the audience are shown which engages the fans in to seeing how they sing and how their band works. The attention of the audience is on the band straight away. Using the live footage keeps the fan more engaged and keeps them on the website for longer. The text on the homepage are the links that the website has. At the bottom of the live footage the links take you to the maccabees social networking sites. This is effective because a fan can go on to their hompage and find everything they need in one place. The links at the top of the page let the audience find out everything they need to about the band there is a section for lyrics, news, blog, live, images, videos and lots more. This gives a insight into the band and people that are not fans are able to find out everything about them. The layout of the webpage is simple with the links at the top aswell of the logo of the band which is recognisable as their logo is just their band name. The layout is also simple as the navigations are easy to find and bold to see them.

Who is the target audience? How are they targeted?

The target audience will be fans of the Indie Genre and their age will probally be around teh age of 15-30. The target audience are targeted by the use of the live gig footage of the band. The live footage also gives a new audience member the chance to see what the band are like this engages them and can even convert them to liking the band. The footage also is free and quick to find, showing the footage means that fans have not got to look far for good quality footage of the band, e.g youtube.

How successful is it at promoting the artist?

The artist is promoted well I think because of the video and the links the website has. The band is the first thing you see and hear. This promotes the band by maybe word of mouth as fans can go on and see that the video of the bands is up and the fans can share it with others. The links that the website has which said in question one help to promote the artist as everything a fan needs is on that website. This means that the fan has not got to go to other websites and have hassle searching for what they need to know.

Benefits and Risks of using the internet as a promotional tool.

Benefits

- Worldwide, reaches a very broad audience.
- Easily accessible.
- Store a lot of information, large promotions can be carried out.
- Very Popular
- Fan based and fans help to promote the band
- Viral marketing can get around quick
- Provides information
- Use of conventions
- You can cater specifically to your fans needs/wants

Risks

- Not 100% reliable; can be temperamental - Technology can fail
- Promotion can be ridiculed and abused.
- Anyone can make a website and post
- Lies can be posted and spread - Leading people to believe
- Website can be hacked

Glossary conventions of a webpage.

Web page - One single page of information

Website - Made up of a number of different web pages connected by links.

Images - Used to engage the audience and help the audience identify the web page content.

Text/Copy - Used to inform the audience and keep them up to date with the artist.

Logo - Audience is able to recognise the artist

Colour - The general colours make the audience recognise the band

Links - Navigate with hyperlinks to other web pages

Layout - The menu bar, banner and links which the the website easier to navigate

Website Analysis.

Pigeon Detectives

www.Thepigeondetectives.com


How have the web conventions used?

Straight away we are shown a video link to the making of their new album video. This engages the audiences and lets them be updated on new information. There is no text on the homepage except a little piece saying 'Hi everyone, were recording our 3rd album in NY have a look'. The band are engaging with the audience and make them feel involved in what they are and are up to. The links on this website are different as they only have four links which are 'Shop', ;Facebook' , 'Twitter' and 'myspace'. All of these links are in the same font and does not show the social networking logos. The bands logo is right at the top of the screen which makes the band more noticeable. The dark colours suggests that the black colour makes the logo and the video more eye catching. The layout os very simple and is very plain with just having the video in the middle of the page. Everything is placed in the middle of the web page which also makes the audience have attention on the main element of the web page.

Who is the Target audience? how are they targeted?

The target audience I think is more aimed at the male gender. I think this because of the colour that is on the web page. This is because of the dark colours such as the black background. The target audience for Indie Music is usually around 15-30 yeal olds. The fact that their is no information on the website suggests that the audience the band are aiming at is people that already know them and are keen on not knowing everything about the band.

How successful is it at promoting the artist?

I think that the webpage promotes the band in a different way than others as many other web pages have inormation about the band so the audience are more involved in knowing whats going on with the band. The video also shows what the band are like and how they work together this makes new fans realise what they are like, And if the band are working good together this usually makes the public more interested as they would prefer to see a group of people working together. As a audience member who has not heard of the band before I was intreeged to see more of the video and because it is the groups third album I was wanting to hear other songs and see other videos that the group had make. Just from that video clip I had become interested in what the band could offer.