The maccabees website analysis.

http://www.themaccabees.co.uk

The conventions that are used on The Maccabees website is the audio and video that as a audience we see and hear as soon as we get to the homepage of their website. The live performance that the audience are shown which engages the fans in to seeing how they sing and how their band works. The attention of the audience is on the band straight away. Using the live footage keeps the fan more engaged and keeps them on the website for longer. The text on the homepage are the links that the website has. At the bottom of the live footage the links take you to the maccabees social networking sites. This is effective because a fan can go on to their hompage and find everything they need in one place. The links at the top of the page let the audience find out everything they need to about the band there is a section for lyrics, news, blog, live, images, videos and lots more. This gives a insight into the band and people that are not fans are able to find out everything about them. The layout of the webpage is simple with the links at the top aswell of the logo of the band which is recognisable as their logo is just their band name. The layout is also simple as the navigations are easy to find and bold to see them.

Who is the target audience? How are they targeted?

The target audience will be fans of the Indie Genre and their age will probally be around teh age of 15-30. The target audience are targeted by the use of the live gig footage of the band. The live footage also gives a new audience member the chance to see what the band are like this engages them and can even convert them to liking the band. The footage also is free and quick to find, showing the footage means that fans have not got to look far for good quality footage of the band, e.g youtube.

How successful is it at promoting the artist?

The artist is promoted well I think because of the video and the links the website has. The band is the first thing you see and hear. This promotes the band by maybe word of mouth as fans can go on and see that the video of the bands is up and the fans can share it with others. The links that the website has which said in question one help to promote the artist as everything a fan needs is on that website. This means that the fan has not got to go to other websites and have hassle searching for what they need to know.

Benefits and Risks of using the internet as a promotional tool.

Benefits

- Worldwide, reaches a very broad audience.
- Easily accessible.
- Store a lot of information, large promotions can be carried out.
- Very Popular
- Fan based and fans help to promote the band
- Viral marketing can get around quick
- Provides information
- Use of conventions
- You can cater specifically to your fans needs/wants

Risks

- Not 100% reliable; can be temperamental - Technology can fail
- Promotion can be ridiculed and abused.
- Anyone can make a website and post
- Lies can be posted and spread - Leading people to believe
- Website can be hacked

Glossary conventions of a webpage.

Web page - One single page of information

Website - Made up of a number of different web pages connected by links.

Images - Used to engage the audience and help the audience identify the web page content.

Text/Copy - Used to inform the audience and keep them up to date with the artist.

Logo - Audience is able to recognise the artist

Colour - The general colours make the audience recognise the band

Links - Navigate with hyperlinks to other web pages

Layout - The menu bar, banner and links which the the website easier to navigate

Website Analysis.

Pigeon Detectives

www.Thepigeondetectives.com


How have the web conventions used?

Straight away we are shown a video link to the making of their new album video. This engages the audiences and lets them be updated on new information. There is no text on the homepage except a little piece saying 'Hi everyone, were recording our 3rd album in NY have a look'. The band are engaging with the audience and make them feel involved in what they are and are up to. The links on this website are different as they only have four links which are 'Shop', ;Facebook' , 'Twitter' and 'myspace'. All of these links are in the same font and does not show the social networking logos. The bands logo is right at the top of the screen which makes the band more noticeable. The dark colours suggests that the black colour makes the logo and the video more eye catching. The layout os very simple and is very plain with just having the video in the middle of the page. Everything is placed in the middle of the web page which also makes the audience have attention on the main element of the web page.

Who is the Target audience? how are they targeted?

The target audience I think is more aimed at the male gender. I think this because of the colour that is on the web page. This is because of the dark colours such as the black background. The target audience for Indie Music is usually around 15-30 yeal olds. The fact that their is no information on the website suggests that the audience the band are aiming at is people that already know them and are keen on not knowing everything about the band.

How successful is it at promoting the artist?

I think that the webpage promotes the band in a different way than others as many other web pages have inormation about the band so the audience are more involved in knowing whats going on with the band. The video also shows what the band are like and how they work together this makes new fans realise what they are like, And if the band are working good together this usually makes the public more interested as they would prefer to see a group of people working together. As a audience member who has not heard of the band before I was intreeged to see more of the video and because it is the groups third album I was wanting to hear other songs and see other videos that the group had make. Just from that video clip I had become interested in what the band could offer.

questions in Paragraph

What did you learn from your research?

From my research I learned that the way in which logos and colours
are used are very important, in a way that makes the band unique in
its own way. The logo of the band is well thought about and different
logos are different from other bands logos. This takes a lot of time to
do so that bands logos are not similar at all.

How have you achieved your design?

As my group has not actually picked a song yet and we are still in the
process of finding a song that would best fit our ideas in which we have
for the music video. We have not started to design a logo yet because as
a group we are still researching a band. But my ideas I have come up with so far for a logo are that I would like my logo to be unique but for this I would need to use colours that other bands do not usually use. Looking at band logos most of them use black as their main colour so I would go different to this.

What do you need to do next?

My group next needs to pick a song as their is a few we can choose from and we are waiting to see if record companies will write back to us. Myself I believe that i need to do more research into the genre to find out more about Indie Bands. I believe this will help me and my group as ideas are gained from what I have found out and could help a lot with our groups coursework.

Video Shots on Indie Band Jamie.T

Powerpoint on video

View more presentations from Francesca.

Research Of different Indie Bands and their Videos

White Lies

'Death'

'Unfinished Business'

Vampire Weekend

'Giving up the gun'

'A - Punk'

One Night Only

'Say you don't want it'

Maria Taylor

'Cartoons and forever plans'

'Time lapse lifeline'

Kate Nash

'Mouthwash'

'Foundation'

Imogen Heap

'first train home'

'headlock'

Headlights

'secrets'

'Get going'

Florence & the machine

'kiss with a fist'

'drumming song'

'dog days are over'

Bloc Party

'talons'

'one more chance'

Editors
‘You don’t know love’

‘Push your head towards the air’

Emily Haines

‘The soft skeleton – dr blind’

Lovedrug

‘Spiders’

‘ghost by your side’

Mystery Jets
‘You cant fool me dennis’


‘two doors down’

Sara Haze
‘my own hands to hold’

R.E.M

‘Everybody Hurts’

Snow Patrol

‘Chasing Cars’

‘Run’