CD/Digipak analysis 1

The CD cover is very appealing to the audience eye I believe because the cartoon of a character screaming makes the cd very different to other CDs. The Design of this is very similar to the logo in which I designed for my logo design. The way in which the picture relates to the CD is that the CD name is called 'This is an emergency'. This suggests that the person screaming needs helps and is screaming for someone to help as she is in need from an emergency. The band name is the same font in what is on all their band iconography such as their website and other album covers. The target audience for the band from this CD cover is roughly around 18-30 and I believe that from this CD cover the target audience is targeted by the colours and the images that the CD cover holds. The colours are cartooned and the dark colours make the cartoon very dull and connotes that the music is down beat and not the usual upbeat. But this is very similar for a lot of Indie Music Bands. I think that the iconography is used successful to promote the band because the image is broad and takes up the whole depth of the cover. The colours are different to the bands music as I believe that the band actually do have upbeat music such as 'Im a Liar'. So I believe that the iconography here promotes the band in a way in which is different to what the band do.